Campaign & Concept Development

House of Borrowed is a luxury fashion sharing platform designed to encourage more circular forms of consumption. Built around a peer-to-peer model, members borrow and share pieces they already own, keeping luxury items in circulation for longer. Alongside the digital platform, the concept includes community-led events designed to bring members together through a shared appreciation of fashion, craftsmanship and sustainability. Click here for more

Power Looks Good On You is a campaign concept developed for Benefit Cosmetics, centred around the idea that femininity and empowerment can exist together. The project included campaign imagery, product concepts, packaging design and promotional content, creating a cohesive campaign designed to appeal to a younger audience while remaining true to Benefit’s playful brand identity. Click here for more

Developed as a luxury collaboration concept, this project combines Louis Vuitton’s heritage craftsmanship with the theatrical world of Cirque du Soleil. The concept features a collection of products available for purchase alongside exclusive Cirque performance pieces, designed as a form of “living proof” of the partnership. Supported by launch events, pop-up installations and live performances across Paris, London and Las Vegas, the collaboration explores how fashion can extend beyond products into storytelling and experience. Click here for more